XDear clients and costumers,

VENE will discontinue the operations of its business.

The board of MGI has taken the decision to fully focus within the media segment on the programmatic business and run off the influencer and performance marketing unit.VENE will wind down operations during the upcoming weeks.We would like to thank you for your support and trust. We are at your disposal for any questions.

VENE team

API integrations: Everything you need to know

As a tracking platform provider vene dash often receives requests from customers to provide API integrations between vene dash and other platforms, including 3rd party tracking solutions, ad networks, direct advertisers, etc. And indeed – adding new API integrations is one of our top priorities and we add new API integrations with every release. It goes without saying that API integrations are indispensable nowadays and it’s impossible to run a successful affiliate business without them. It’s been a buzz word for a while, but many people don’t really understand what they are and what they do. Let us shed some light on it in this article.

API stands for Application Program Interface and is a set of protocols and tools that allow software programs developed by different providers to effectively interact with each other and exchange data. To keep it simple: API is the middleman that helps two different platforms to communicate.

API integrations have not always been as popular as they are now and used to be rather an extra feature than a must-have. The affiliate marketing industry grew tremendously in the last years, and with it did the need for automation and fast reactions. This forced API integrations to take the leading role in platform selection for customers, especially those running CPI businesses where offers change frequently.

There are different types of API integrations in performance marketing based on the type of data that is being pulled and they are divided into statistic APIs and offer APIs. Statistic APIs allow users to get a list with all their stats in a preselected format, whereas offer APIs allow pulling data on offers with all the selected details like description, payouts, targeting, etc. The use of these APIs makes sure that

  • platforms and websites are synchronized, providing updated and accurate data, without any manual input required. An ad network can, for example, display data for the latest offers with the right payout, targeting, description, etc. even while paused or deleted offers are not available;
  • all stats are real-time, giving an option to ad networks to check impressions, clicks, conversions and other data in real-time and take action where necessary, thus optimizing their campaigns in a much shorter time than before;
  • networks/publishers/media buyers have rapid access to the data they need, which allows them to download and process it in the selected shape and form upon their convenience;
  • there is data transparency. While platforms are exchanging data automatically between each other, there is no manual interaction and no risk to have important data manipulated or faked (no room for human error);
  • affiliates have access to the pre-formatted links, which allows them to access and promote new services faster, thus earning their commission sooner than ever before;
  • integrations with 3rd party services and tools is becoming easier, accelerating the time that was required in the past. Almost no resources are required, and marketers have more advertising options on their hands;
  • the offered services are personalized by finding out potential buyer’s interests and then displaying highly targeted ads.

There’s more to the API integrations that just the technical benefits described above. Let’s have a look at more ways affiliate networks can benefit from the APIs:

  • API integrations allow them to have full control over their campaigns by using only one interface, instead of accessing different systems;
  • Integration with multiple parties, (e.g. advertisers, billing services, CRM tools) is easier and faster;
  • The risk of having outdated or wrong data on the platform is set to its minimum as well as the need to make manual updates when changes are required;
  • Publishers have better control over their campaigns and can improve their campaigns’ performance by making automated API calls to pull the data they need;
  • It allows ad networks to switch from one tracking solution to another should they not be happy with the affiliate marketing software they are using at the moment.

How to make sure you have the necessary API integrations?

If your current tracking solution is not connected with a platform that you are willing to synchronize with, or if any of your publishers is asking to set up an API integration with your current tracking solution, the details that you need to exchange are the following:

  1. API documentation, describing the coding for API calls
  2. API security credentials (commonly known API keys) that will allow limited platform access

Here (link to our FAQs) you can find a list of platforms/ad networks/advertisers that are currently integrated with vene dash. However, if our current API integrations do not fulfill your business needs, and you are interested in using vene dash, kindly let us know and we will inform you about upcoming integrations or prioritize the ones you need (to be discussed on a case by case basis).

If you are interested in a vene dash demo, you can book one here.

Should you have any questions about this article, feel free to drop us a line at info [at] venedash.io or contact us here.

Your vene dash team