If you’ve been in the affiliate marketing industry for a while you definitely know that tracking impressions is an important metric to get a full picture of your campaign. This is why we’re happy to let you know that vene dash not only provides tracking of clicks and conversions but also tracks impressions. When used with other tracking metrics, impressions give you a complete overview of your ad campaign performance. For example, if you have more impressions and fewer click-throughs or vice versa you can take appropriate action to proactively improve your campaigns. This example alone proves that impression tracking is a powerful metric!
What is impression tracking?
Impressions are used to track the first interaction with a potentially converting user. In mobile marketing, impressions are a popular method of purchasing advertisements based on the number of impressions an ad generates, i.e. the number of times a user has seen an ad without clicking on it.
The video below shows you this feature in action. Will you hop on and enjoy working with complete & reliable data for your business?